A recent research paper has reaffirmed that our internet history can be reliably used to identify us. The research was conducted by Sarah Bird, Ilana Segall, and Martin Lopatka from Mozilla and is titled: Replication: Why We Still Can’t Browse in Peace:On the Uniqueness and Reidentifiability of Web Browsing Histories. The paper was released at the Symposium on Usable Privacy and Security and is a continuation of a 2012 paper which highlighted the same reidentifiability problem.
Just your internet history can be used to reidentify you on the internet
Using data from 52,000 consenting Firefox users, the researchers were able to identify 48,919 distinct browsing profiles which had 99% uniqueness.
— source privateinternetaccess.com | Caleb Chen | Aug 31, 2020
