Even for a country which is perpetually in outrage mode, the brouhaha over the TRP scandal “takes the cake, if not the bakery,” as a colleague of mine who knows a thing or two about hot spots would put it.
The likes of Arnab Goswami, Rahul Shivshankar and Navika Kumar will now stew in their own juice for some time, and one hopes the steaming will result in at least some of the toxins in them being flushed out. But they are not the only villains in the current TV eco-system of fake news, communalism and bigotry which masquerades as news in India today and which drives the TRP system.
They are like brainless, amoral viruses which know only one thing – how to replicate and amplify their hate. The real villains are the hosts who provide shelter and sustenance to these viruses, but nobody is talking about them.
I speak, of course, about their corporate sponsors, the companies which give them millions of rupees of advertising revenue, thereby enabling them to continue injecting their deadly poison into the social fabric of the nation. Hatred and bigotry gets TRPs, which in turn gets advertising revenue, which keeps this vicious cycle going. Without this money the cycle could not sustain itself.
Here’s an illustrative list, compiled after hours of self inflicted torture:
Republic TV and Republic Bharat: Raymonds, Muthoot Group, Jio, Max Bupa, Kent, Air India, Star Health Insurance, Nissan, Dabur, Mahindra, Amazon, Samsung, Sony, Maruti, Nerolac, and Toyota.
Times Now: Cadbury, Toyota, Hyundai, Nerolac, Birla Group, Amul, Skoda, Mercedes, Ceat, Samsung, Bluestar, HDFC, Sony, TCS.
All responsible companies should boycott these venomous channels and civil society should mount pressure on them to do so, or face a boycott of their own products. A stirring of their conscience appears to have begun – just last week Bajaj and Parle announced that they will no longer advertise in some of these channels or networks because, as Rajiv Bajaj stated, “I do not want my children to inherit an India built on hate.”
— source thewire.in | Avay Shukla | 18/Oct/2020