Almost 30 years ago, tobacco CEOs were forced to answer questions – under oath. For the first time, corporate bosses had to admit that tobacco companies were designing cigarettes to sustain addiction – a dark day for corporate profits, tobacco corporations, and the ever supportive management consultancy firm: McKinsey. Yet, it was a good day for everyone else. Corporate CEOs also confessed that they had manipulated an addictive drug. But Big Tobacco wasn’t finished.
The $157bn heavy tobacco giant Philip Morris shot back by trying to intimidate the media. The corporation did this by filing a $10bn lawsuit against two reporters and their employer – ABC News.
The goal was to shut them up – in the so-called “land of the free speech”. The corporation did this because of their investigation into nicotine manipulation in cigarettes. Yet, the corporate strategy came a touch too late. Public sentiments began to turn against Big Tobacco.
Watching all this unfold in horror was McKinsey. The global consultancy juggernaut was forced to observe a rising tide of public disapproval. Yet, McKinsey knew full well – for
— source scheerpost.com | Thomas Klikauer | Jan 10, 2023