What is framing?

[here author is talking mainly about literary framing not the CL frame]

Republican communications strategist Frank Luntz wrote: ​“communication is functional, the people are the true end, language is just a tool to reach and teach them”.

And yet as people who want to communicate progressive ideas, either at work or at home, we are often met with the frustration of saying the right things, presenting facts and compelling evidence and finding that people don’t come running to support us.

Why aren’t our messages cutting through?

If we want to communicate effectively to shift people’s thinking, we need to start by not only thinking of what we are saying but most importantly how it’s going to be received.

The truth is, human beings are complex, messy and contradictory. We are constantly processing the world around us through a filter of pre-existing beliefs and past experiences,

— source neweconomics.org | Funmibi Ogunlesi | 30 Jan 2023

Nullius in verba


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