The internet is tricking our brains

Every now and then, Adrian Ward likes to test himself against the internet’s most-used search engine.

“There are times when I have the impulse to Google something, and I don’t,” said Ward, who studies psychology as an assistant professor of marketing at the University of Texas at Austin.

“Because,” he said, “I want to see if I can drag that up from memory.”

It’s a challenge that’s familiar to anyone with a smartphone in their pocket who can’t quite remember the year that a favorite album came out or the name of an actor in an old movie. Take out the phone? Or rack the brain?

But that choice is more than a way to test our recollection of trivia. People who lean on a search engine such as Google may get the right

— source nbcnews.com | David Ingram | Dec. 9, 2021

Nullius in verba


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