Climate misinformation on Facebook viewed 1.4 million times daily

Facebook may be changing its corporate name, but it’s still peddling climate misinformation. According to a new report from the advocacy organization Stop Funding Heat and the ad hoc group of activists called the Real Facebook Oversight Board, the platform’s existing mechanisms don’t go nearly far enough to rein in false or misleading content about climate change.

The groups analyzed 48,700 posts published between January and August 2021, covering 196 Facebook groups and pages that are known to publish false climate claims. They identified 38,925 instances of climate misinformation — only 3.6 percent of which had been evaluated by Facebook’s third-party fact-checkers. Eighty-five percent of the content bore no link to the platform’s Climate Science Center, a tool the company launched ostensibly to provide Facebook users with “factual resources from the world’s leading climate organizations.”

“The extent of climate misinformation on Facebook’s platform is a lot more than they are giving away,” said Sean Buchan, Stop Funding Heat’s research and partnerships manager and a lead author of the report.

According to the report, this mostly unfiltered climate misinformation was viewed up to 1.36 million times daily over the past eight months — nearly 14 times the alleged daily user traffic to Facebook’s climate science information hub.

— source | Joseph Winters | Nov 04, 2021

Nullius in verba

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